…and not merely shills of capital and the state.
Originally published in Swedish with translation by Kim West. Union. No. 2. 2005.
It is self-evident that nothing concerning art is self-evident anymore, not its inner life, not its relation to the world, not even its right to exist. – Adorno. Aesthetic Theory.

On the final page of Art Incorporated, Julian Stallabrass quotes the first page of Adorno’s Aesthetic Theory: ‘For absolute freedom in art, always limited to a particular, comes into contradiction with the perennial unfreedom of the world’. This is an underlying theme of a large portion of Stallabrass’ writings on contemporary art and culture. Art’s self-proclaimed freedom and creativity, widely acknowledged throughout the population, is constantly challenged. Art, to refer to the opening line of Aesthetic Theory (quoted above), is repeatedly asked to defend its existence. In a world dominated by the corrosive influence of capital and the imperatives of the state, what role does art actually play?
In previous books, Stallabrass has skillfully analyzed the tyranny of mass culture against recent efforts to reveal its radicality (Gargantua, Verso 1996), exposed the pretensions of Young British Artists (High Art Light, Verso 2000), and documented the radical potentiality of the burgeoning internet art scene (Internet Art, Tate Publishing 2003). In his latest book, Stallabrass sets his sights slightly higher and wider. In Art Incorporated (2004), he attempts, as the subtitle indicates, to tell the story of contemporary art – an art that he sees as more often than not as being in collusion with capitalist globalization and the state whether it knows it or not.
Art Incorporated itself is a general summary and critique of contemporary art since the end of the Cold War and more specifically about the role contemporary art plays in the liberal capitalist ‘end of history’. It reads more as a polemic than a work of art theory – Stallabrass’ main charge being that art is not the realm of free experimentation that it professes to be. Not only does contemporary art often unwittingly act as a propagandist for global capitalism but it is often used instrumentally by the state and/or corporations to advance their respective agendas. While Stallabrass constantly uses examples to ground his critique, his project is broad and his arguments general. Even if certain homogenous features can be found in contemporary art, the scene is so large that exceptions will always be found and Stallabrass acknowledges this from the beginning. Still, like Adorno, Stallabrass’ summary is generally negative and very little contemporary art is revealed as having any merit besides being formally attractive, shrouded apologies for the ruling order. Even in the works that Stallabrass at first seems to have something positive to say about, we always discover sinister interests lurking in the works’ shadows.
While divulging the commercial interests behind the success of something like the YBA phenomenon isn’t that difficult, revealing the commercial interests behind relational aesthetics or Scandinavian conceptual art takes a slightly more nuanced understanding and it is here that Stallabrass is at his petulant best. Relational aesthetics is decried as ‘merely another art-world assimilation of the dead or the junked, the re-presentation as aesthetics of what was once social interaction, political discourse, and even ordinary human relations. If democracy is found only in art works, it is in a good deal of trouble’ (p. 182). Furthermore, relational aesthetics are seen as being both state (especially social-democratic) and even corporate friendly. The state likes it because it helps bandage the wounds exacerbated by opening more and more of society to capitalist influence. Meanwhile contemporary Scandinavian artists that criticize the legacy of social democracy and its claustrophobic emphasis on safety, security, and all things lagom are seen as playing into the hands of neo-liberal privatization.
The recent exponential growth of biennials also is decried by Stallabrass. First, Stallabrass points out the state interests behind the biennials popping up all over the place; the biennial in Cuba is an attempt of the Cuban state to appear free and open, the biennial in Istanbul an attempt by the Turkish state to present itself as a Western, cosmopolitan nation to EU observers. Biennials, Stallabrass argues, serve the same purposes as hosting an important football match or music festival although an art biennial is even better since art still has a certain cachet that football and pop music does not. Biennials are pleasing to city councils as a form of tourism and help proliferate the image of the host city as a cosmopolitan, dynamic environment, ripe for investment and planned corporate headquarters. The biennials’ supporters like to think of each event as a ‘glimpse of a transnational utopia’ but Stallabrass says this is rarely the case. Rather than being a multicultural mix, biennials are largely about propagating a homogenous Western-centric discourse on heterogeneity. Curated towards the (elite) international art community rather than local populations, they by and large propagate an ideology of hybridity, mobility, and multiculturalism that is congruous with the imperatives of the neo-liberal economy.
At times Stallabrass seems to go to far in indicting artists for aiding and abetting global capital. Take for example his treatment of Alfredo Jarr’s ‘One Million Finnish Passports’. In the work Jarr arranged a million Finnish passports, the amount of passports that would have been granted to migrants if the Finnish authorities had allowed the same rate of immigration as the rest of Europe. Stallabrass writes, ‘This work was typical of globalized art production in many ways. It used both local material and the cosmopolitan language of contemporary art; it responded to and commented on local political issues. In doing so it took the side of the interests of global capital over that of one element of local concern, for the message of the work was that people’s right to resettle must override any national determination, even one democratically arrived at, to protect homogeneity and social cohesion’ (p. 43). While capital may benefit from the cheap labour market that these migrants would have supplied, it is rather oversimplified to claim that it is simply a matter of taking the side of global capital over ‘local concern’, which in this case is likely to be based to a large extent on xenophobia and racism.
This problem resonates throughout the book. Stallabrass refers repeatedly to Marx’s famous ‘All that solid melts into air…’ passage yet rarely acknowledges that for Marx this process was, at least, as positive as it was negative as it laid the groundwork for capitalism’s eventual sublation. Citing Hardt and Negri’s persuasive critique in Empire (2000), much of postmodern discourse is rightly labeled as pushing against an open door and having dubious affinities with the cheerleaders of the global corporate elite, yet Stallabrass does not seem to consider, as Hardt and Negri do, that there is no going back so to speak and that this process, while it does cause some harm, simultaneously opens up new possibilities. Capitalism continues to produce its own gravediggers, even if for the moment we do not know who or where they are.
In 1964, in an admittedly different context, the Situationist International wrote, ‘The path of total police control over all human activities and the path of infinite free creation of all human activities are one: it is the same path of modern discovers. We are necessarily on the same path as our enemies – most often preceding them – but we must be there, without any confusion, as enemies. The best will win’ (SI Anthology p. 136). Could a similar argument be applied to modern artists and even the global anti-capitalist movement? If globalization is a necessary step in the eventual liberation of mankind, is it not necessary for artists – as well as academics, activists, etc. – to embrace this process while trying to blunt its most damaging effects? Or perhaps ‘to embrace’ isn’t the right word. Perhaps it is possible for artists to engage in a different type of globalization, a globalization made possible, to some extent, by developments in the functioning of global capitalism and existing necessarily on the same playing field but with a sense of never ceasing enmity. Maybe the problem is that this is perhaps the vision that contemporary art has of itself. Stallabrass acutely demonstrates that this is often not the case and that the majority of contemporary art that does in fact have this as its vision is innocuous at best and serves as ‘effective pretexts for oppression’ at worst. Once again de Sade’s slogan has to be revised: artists, one more effort if you want to be representatives of a transnational, heterogeneous utopia.
Julian Stallabrass. Art Incorporated: The Story of Contemporary Art. UK: Oxford University Press, 2004.
Situationist International Anthology. ed. Ken Knabb. USA: Bureau of Pulbic Secrets, 1995.
Theodor Adorno. Aesthetic Theory. USA: University of Minnesota Press, 1998.
Stockholm, 2005.